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In the last INSIDER we addressed mall shows
and their benefits to clubs. A number of years ago the
Academy
of
Model Aeronautics
created this program because, at the time, shopping malls provided the
perfect venue for such a presentation. They usually were receptive to
the idea and saw the benefit of hosting such activities because it
brought in potential shoppers who may have otherwise not visited. Even
the retailers would get involved by offering door prizes in exchange for
additional exposure, an opportunity that was taken advantage of by many
clubs for a long time. |
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Times have changed and quite often we hear
that the floor space previously made available at no charge to community
activities, are now being used to generate additional revenue. Space
that was at one time given to church groups for bake sales, schools for
fundraisers, or model airplane clubs for mall shows is now being
“sold” or “rented” for earring kiosks or sunglass huts. Even if
space is available, community groups are being asked to pay the same
“rent” a business would be charged. This has made it almost
impossible for clubs to put on mall shows.
So what do we do?
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The mall show concept is still valid and
the continuation of such outreach programs by clubs is still just as
important. The challenge now is to investigate and identify alternative
venues. One such venue available is Wal-Mart stores. This company still
makes space available for such community activities; it’s just a
matter of asking. Other sites for public presentations might be to
partner with other functions such as Scouting or school events,
community celebrations, or local fairs. With a little effort and
legwork, substitute stages for presenting modeling to the uninitiated
citizens of your community can be found.
Don’t let the fact that you may not have
a mall available keep you from having a “mall show.”
Jay
Mealy,
Programs
Director
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